NBC subsequently develops a sales plan consisting of a schedule of television commercials that will meet the client's requirements. The requests generally include a budget, the demographic audience in which the client is interested, and a desired program mix. During this time advertising agencies approach the network with requests to purchase time for their clients for the year. Soon after that initial announcement, the network begins the sale of its inventory of advertising slots on its TV shows to advertisers. In May the network announces its programming schedule for the broadcast year, which begins in the third week in September. The National Broadcasting Company (NBC), a subsidiary of General Electric, generated more than $4 billion in revenue in 2000 from its television network. Management Science Application: Developing Television Advertising Sales Plans at NBC In this section we will demonstrate how to use both computing alternatives to solve the Beaver Creek Pottery Company example we solved graphically in the previous section. Goal programming problems can be solved using QM for Windows and Excel spreadsheets.
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